Los Angeles, CA – T.R. International, maker of the new at-home depilatory product Epil-Ease, has selected Los Angeles-based marketing and public relations firm PRIME L.A. to establish Epil-Ease in the North American market.

Epil-Ease is an advanced personal waxing product developed by leading researchers at T.R. International’s laboratory. This remarkable hair removal technique is derived from all-natural ingredients, is simple to use and very effective for women or men of any age.

PRIME L.A. is producing an Epil-Ease infomercial as well as 30-second and 60-second commercials slated to air across the United States during 2002. The staff at PRIME L.A. will also coordinate an exciting advertising campaign scheduled to appear in national beauty, health and women’s magazines. The task of designing effective public relations and press publicity shall also be the responsibility of PRIME L.A.

Suzi Bruno, president of PRIME L.A., said her staff is well equipped to generate the kind of brand awareness required to make Epil-Ease a success. “I’m positive our expertise will help make Epil-Ease a trusted and sought-after commodity in North America,” she said.

About PRIME L.A.:

Established in 1988, PRIME L.A. designs and conducts innovative and integrated public relations campaigns for both large corporations and small businesses. The firm is equally known for its ability to produce intriguing commercials and infomercials. PRIME L.A. achieves success by utilizing a proactive approach in the execution of strategically planned public relations campaigns while incorporating flexible measures intended to champion over rapidly shifting market demands. PRIME L.A. clients have come from the worlds of entertainment, medicine, sports, technology, manufacturing and retail. More information can be obtained at www.primela.com.

About T.R. International:

T.R. International, established in 1978, is an innovator and pioneer in the development of press-on / pull-off pre-waxed depilatory strips. The company was the first to introduce the most advanced waxing system in the world under the brand name Moujan. T.R. International, a wholly owned subsidiary of Coronet International, makes all of its products in the United States. More information can be obtained by calling Suzi Bruno or Jim Llewellyn at (818) 995-1290..