PRIME L.A. Hired by Letís Face It


PRIME L.A. announced today that Let's Face It, a leader in the execution of micropigmentation, has retained them to implement a public relations campaign designed to bring awareness to the benefits of permanent makeup. Suzi Bruno, agency president, made the announcement.

Permanent Make-up is a non-surgical procedure known as micro-pigmentation. Tiny droplets of custom blended colors are skillfully deposited into the dermal layer of skin to simulate natural looking or well-defined make-up. This is a selective art form where by the natural features of the face are enhanced and defined in the form of permanent eyebrows, eyeliner and or lip liner and color. The results are beautiful, immediate and permanent

"After a careful search, we decided that PRIME L.A. has the right mix of experience and creativity to help enhance consumer visibility to the benefits of the safe, non-invasive (as traditional tatooing) process of micro-pigmentation and the natural products used," said Ruth Swissa, a leading cosmetologist and makeup artist.

"We are excited to bring awareness to busy women, athletes (no more smearing when sweating or swimming), baby boomers who may have trouble with eyesight, for skin and cosmetic defects such as scars, birthmarks, post mastectomy artistry, etc, or allergic reactions to makeup," said Suzi Bruno. Further, she notes, Ruth's energy and artistry combined with PRIME L.A.'s exuberance is the synergy for a planned multi-tiered national campaign geared to women and men interested in a permanent makeover.

About PRIME L.A.:
Established in 1988, PRIME L.A.,, designs and conducts innovative and integrated public relations campaigns for both large corporations and small businesses. The firm is equally known for its ability to produce intriguing commercials and infomercials. PRIME L.A. achieves success by utilizing a proactive approach in the execution of strategically planned public relations campaigns while incorporating flexible measures intended to champion over rapidly shifting market demands. PRIME L.A. clients have come from the worlds of entertainment, medicine, sports, technology, manufacturing and retail.

About Let's Face It:
Ruth Swissa, Let's Face It,, is a licensed cosmetologist, a certified permanent make-up artist, member of the Society of Professionals. Ruth studied at the fine arts institute for eight years, completing intensive courses in drawing, painting, sculpture, calligraphy and photography. Combining her educational training with her lifetime of experience in cosmetology has garnered her a specialized reputation in fine art of medical micro-pigmentation.