Asset Reliance, Inc. Retains Prime L.A. to Publicize Movieland Wax Museum's Live Auction of Celebrity Wax Figures and Memorabilia


Los Angeles, CA Los Angeles-based marketing and public relations firm, PRIME L.A. said today it has been retained by Asset Reliance, Inc., a full service valuation research and asset disposition firm to generate national attention to the upcoming live auction of the entertainment world's most legendary wax figures, their surrounding sets, props and memorabilia from the famed 43 year-old landmark, Movieland Wax Museum. Suzi Bruno, President of PRIME L.A., made the announcement.

"We have worked with the PRIME L.A. team in past years and were very pleased with their efforts and results," said Ed Testo, President, Asset Reliance, Inc. PRIME L.A. will assist in the pre-event promotion of this one-time live auction to take place on-site at the famed museum, March 11, 2006. Participants will be bidding on such celebrity wax figures as: Marilyn Monroe, Elvis Presley, Presidents Bill Clinton, Ronald Reagan and George H.W. Bush, actors Harold Lloyd, Jack Nicholson, in pose from The Shining, The Phantom of the Opera, or Mike Myers as Austin Powers. Movie and television props and set scenes from The Exorcist, Dracula, The Andy Griffith Show with wax figures of the cast, Ernest Borgnine and stars as depicted in a scene from The Poseidon Adventure, the exact marble replica of the Statue of David, not to mention the StarTrek cast and set, featuring Spock, Captain James T. Kirk, Dr. Mc Coy, Chekov, Uhura. There are special interest items such as the marble recreation of Michelangelo's "The Pieta" and "David" which are hand-carved from single pieces of marble taken from the same quarry that Michelangelo's marble came from with each weighing 8 to10 tons. Also set furniture, elaborate chandeliers, autographed celebrity photos and movie lobby cards. For more information about this one-time special auction, visit:

About PRIME L.A.:
Established in 1988, PRIME L.A. designs and conducts innovative and integrated public relations campaigns for both large corporations and small businesses. The firm is equally known for its ability to produce intriguing commercials and infomercials. PRIME L.A. achieves success by utilizing a proactive approach in the execution of strategically planned public relations campaigns while incorporating flexible measures intended to champion over rapidly shifting market demands. For more information, please visit their website at

About Asset Reliance, Inc.:
Based in Ontario, California, Asset Reliance, Inc. (ARI),, has been providing machinery, equipment, real property, inventory and complete business appraisals, surplus equipment buying, remarketing, asset brokerage, liquidations and auction services for 19 years. A full service valuation research and asset disposition firm that services the needs of asset-based lenders, commercial banks, leasing companies and corporate America large and small. ARI's comprehensive appraisal reports and expert witness services are also relied on by attorney's, certified public accountants, Federal and State bankruptcy courts, as well as taxing authorities across the country.

Media Contact:
Suzi Bruno Matt Levenson -
(818) 995-1290